Capstone 2012: Seventeenth Street Brand Identity
Design by Jonathan Avery
Seventeenth Street is a concept for a surf shop
that infuses surf, art and lifestyles.
To help create the brand,
Jonathan Avery designed a stationery
system, website, posters, t-shirt designs,
From the mission statement:
We took the concept of a surf shop
and perfected it, by integrating surf
and art with local ideology. The apparel
and merchandise are made by us-or local companies.
This way you know everything is designed by people
from the community who know what you want.
We believe that a store has the ability to be more
then just a location to buy goods, it should have
the ability to bring people together through like-minded
interests. You can rep your local spot and express yourself
in a way that shows you’re proud of where you come from.
Seventeenth Street is here to create a network that strengthens
the community, and you can’t beat that.
MON - FRI AM9:00 - PM6:00 / SAT SUN HOLIDAY CLOSED
기업은행 030-122757-01-013 예금주 (주)이도인더스트리